IRVINGTON, N.Y. (August 2010) – While you are huddled up inside trying to stay warm this winter, you might be catching a cold or the flu. During the winter season, when people tend to stay indoors in close proximity, few realize they may be more susceptible to influenza and the common cold. The number of people in the U.S. who get sore throats is so staggering that infectious sore throats lead to ten million doctors’ visits each year and are one the top ten complaints of people receiving emergency room treatment. With symptoms such as a sore throat or congestion, the flu and other illnesses can make the colder months seem like anything but a winter wonderland.
With a menthol and benzocaine-based formula, Chloraseptic® Lozenges, provide fast, effective relief for aching throats and coughs. Chloraseptic®, the number #1 pharmacist recommended brand, recently improved their full line of Sore Throat Lozenges, adding a new liquid center formula that adds a second wave of medicine to soothe and relieve painful symptoms on contact. Chloraseptic Sore Throat Spray has a new, easier-to-hold bottle which consumers will appreciate.
Traditionally, flu season reaches its peak in January and February. According to the Centers for Disease Control, this impacts up to 20% of Americans. The symptoms can include fevers, body aches and headaches, but the two most common symptoms are sore throat and cough. Yet even during the winter, the causes for throat pain do not stop there. Seven prevalent causes for winter-related coughs and sore throats include:
- The common cold
- Seasonal changes in humidity
- Mold and dander allergies flaring up
- Dry air
- Bronchitis
- Pneumonia
- Respiratory syncytical virus
In cases such as the flu or allergies, some people are misled into believing all medicines will help, but that is not the case. According to the Centers for Disease Control “When a sore throat is caused by a virus or irritation from the air, antibiotic treatment will not help it get better.” The same can be said for the common cold, because antibiotics do not work against viruses. Instead, doctors often recommend over-the-counter remedies that can assuage the painful symptoms.
“The new liquid center Chloraseptic® Lozenge Line works effectively to ease many painful symptoms, which antibiotics are unable to,” says Jocelyn Yuan, Senior Manager for the brand. “Chloraseptic® Lozenges are the perfect winter sore throat companion to carry with you at all times.”
Chloraseptic® suggests these seven helpful winter relief tips:
- Use sore throat lozenges like Chloraseptic® Lozenges or Chloraseptic Sore Throat Spray to numb the pain
- Increase fluid intake to decrease throat irritation and stay hydrated
- Gargle with warm salt water
- Use over-the-counter nose sprays or strips to aid in minimizing congestion
- Use a humidifier or vaporizer in your room to clear nasal passages
- Wash your hands and face frequently to get rid of the allergens or germs that are passed to you
- Try a saline solution to relieve congestion
Chloraseptic® Sore Throat Lozenges are the only medicated sore throat remedy that have a soothing dual-sensory solid shell with liquid medicine in the center. With a fast-acting formula, the lozenges relieve sore throat and mouth pain on contact. Because the menthol acts as a soothing agent, the lozenges also help ease nasal passages and fight coughs. The lozenges now come in four great flavors including Cherry, Citrus, Green Tea and Honey Lemon. They also come in a diabetic-friendly, sugar-free formula. Unlike most cough drops or lozenges that work solely to help fight coughs, the Chloraseptic® maximum strength Wild Berries flavor formula is the strongest non-prescription based formula and also works as an anesthetic to numb the painful effects that sore throats can cause.
The Chloraseptic Lozenge Line is available in 15 and 18 count packs with a suggested retail price of $3.99. The family of sore throat relief products also includes Chloraseptic® Relief Strips® for kids, which are fast-acting, great tasting grape oral strips that relieve sore throat pain on contact.
Chloraseptic Sore Throat Sprays have the same great formula in a new bottle design with an improved shape that fits more easily into the medicine cabinet and is easier to use one handed. The new bottle fits better on store shelves and has a greater visual impact. The original spray bottle debuted in 1957 as a round bottle and was later converted to a triangular bottle in the ‘90s. The sprays come in great flavors such as Cherry, Menthol and Soothing Citrus in 6.0 oz bottle. The line also includes a grape-flavored Kids Strength formula as well as a smaller Maximum Strength spray that comes in a 1.0 oz portable bottle all at a suggested retail price of $6.25. A pocket pump version of the #1 Chloraseptic Cherry Spray is also available in a 0.67 oz package that is easy to carry anywhere for sore throat at a suggested retail price of $2.75.
For more information on Chloraseptic Sore Throat Lozenges and the full line of sore throat relief products, log onto www.chloraseptic.com
About Prestige Brands Holdings, Inc.
Prestige Brands Holdings, Inc., markets well-known over-the-counter healthcare, personal care and household cleaning products. Key brands include Chloraseptic® sore throat relief products, Clear Eyes® and Murine® eye and ear care products, Compound W® wart treatments, Cutex® nail polish removers, the Little Remedies® line of pediatric over-the-counter products, The Doctor’s® NightGuard® dental protector, New Skin® liquid bandages and Comet® and Spic and Span® household cleaners. The Company’s products are sold throughout the U.S., Canada and in certain international markets.
For more information, go to www.prestigebrandsinc.com