IRVINGTON, NY (December 2011) — Chloraseptic®, the #1 pharmacist-recommended brand for sore throat relief, is expanding its line to include new offerings just in time for the winter cold season. Chloraseptic’s® new Warming Sore Throat Lozenges and Sore Throat Lollipops are the latest to be added to the line of throat pain relief staples.
Chloraseptic® Medicated Sore Throat Lollipops have a great-tasting formula and are available in a 10-count box of individually wrapped pops with a variety of flavors including grape, strawberry and orange. The kid-friendly* formula provides fast-acting relief as it soothes sore throat and mouth pain on contact.
Chloraseptic® Warming Sore Throat Lozenges, which soothe throats with a warming sensation, are available in their popular Green Tea and Honey Lemon flavors. In addition to the warming ingredients and real honey, the new formula contains added benzocaine, which will help numb the pain and temporarily relieve irritation.
“We’re constantly look for innovative, new ways to provide our consumers with quick and soothing relief from sore throat pain.” said Jean Boyko, PhD., Senior Vice President Science & Technology for Prestige Brands, Inc., maker of Chloraseptic® products. “For children with an aversion to medicated products, our new lollipops are the perfect solution and we’re sure they’ll be something both parent and child will agree on.
The new Chloraseptic® Sore Throat Lollipops are available in a 10-ct package and have a suggested retail price of $3.99 and the new Warming Sore Throat Lozenges are available in an 18-ct package for $3.99.
In addition to the new items, the Chloraseptic® line also includes a variety of other easy-to-use over-the-counter (OTC) products including great-tasting lozenges, throat sprays and pocket packs. For more information, visit chloraseptic.com.
About Prestige Brands Holdings, Inc. (NYSE-PBH)
Prestige Brands Holdings, Inc. markets well-known over-the-counter healthcare and household cleaning products. Core brands include Chloraseptic® sore throat relief products, Clear Eyes® eye care products, Compound W® wart treatments, the Little Remedies® and PediaCare® lines of pediatric over-the-counter products, The Doctor’s® NightGuard® dental protector, Efferdent® denture care products, Luden’s® throat drops, Dramamine® motion sickness relief products and Comet® household cleaners. The Company’s products are sold throughout the U.S. and Canada, and in certain international markets.
For more information, go to www.prestigebrands.com
*Not for children under three years of age